Vanesa Bodinaku

Writer @ WiPjobs Recruitment

How to get the most out of LinkedIn


LinkedIn is a powerful networking tool, although it can be intimidating at first. When used correctly, LinkedIn can help you find a job, network with other people and enhance or build a business relationship of some kind. In this article, we’ll cover what to do and not do when using this platform in order to maximize its potential.

Here are some tips on how to get the most out of this social media platform:

Choose the right profile picture for LinkedIn.

It’s important to choose the right profile picture for LinkedIn. This will help you stand out from your competition and make it easier for people to connect with you.

  • Make sure your picture is professional. If possible, take a recent photo of yourself (no more than six months old) that shows off your best features and looks professional in terms of lighting, background color, etc.
  • Make sure it’s high quality! Don’t just take any old picture off Google Images—use a professional photographer if possible or hire someone who knows what they’re doing when capturing images.

Make your profile clear.

  • LinkedIn is a great tool for finding out about people, but it’s also possible to use LinkedIn as a vehicle for making connections and networking with other professionals. If you want to do this, you need to make sure that your profile is as clear as possible so that people can easily find out about who you are and what you do.
  • Use keywords in your summary section of the “About Me” section—these will help potential employers or clients find out about relevant aspects of yourself when searching for job postings online or through other means on social media platforms such as Facebook and Twitter!

Use the headline to sell yourself.

The headline is the most important part of your LinkedIn profile. It’s what people will see when they search for you, so it needs to be catchy and compelling.

  • Don’t just list your job title, but also mention your skills and experience in the headline as well. You can also use this space to write about what makes you different from other people in your field (for example: “I’m an innovative thinker.”) This will help make sure that people know who they’re hiring before they even apply for the job!
  • Don’t just say “I’m a great person” or “I’m a good worker.” Instead, try something like “I love working on challenging projects”

Turn your summary into your story.

Your summary is a short, clear statement of your experience and skills. Use it to sell yourself in a way that helps you stand out from the crowd.

  • Use the headline: The most important thing about your summary is that it should be punchy, short and focused on what you can do for clients or employers. The headline should tell them why they should hire you over other candidates (or at least get them excited enough to click through). You don’t need to use any fancy language here—just be clear!
  • Be specific: Don’t just list off vague qualifications like “I have experience with XYZ company.” Instead, focus on specific examples of work done by others who have hired similar people with similar qualifications. For example: “I worked as program manager for an organization that was looking into improving their customer service process” will give potential employers more detail than just saying “I’ve worked in customer service before.”

Grow your network.

LinkedIn is a great tool for growing your network. It’s one of the best ways to meet new people, and it can also help you connect with people you already know. If you’re looking for introductions, this guide will help you find the right people in your network and get them more involved in helping grow yours!

Always list your skills.

The first step to getting the most out of LinkedIn is listing your skills. If you’re not doing this, then I don’t know what will happen!

  • Write a description for each skill that’s easy for others to find. For example: “I am an expert in SEO.”
  • Use keywords that people will search for when looking for a job (this is especially important if you think they’ll be searching). You can use these same keywords in any other social media accounts as well so that people can see all of your work at once!

Get recommendations if possible.

If you can, ask your colleagues and friends to recommend you. LinkedIn has a feature called “Recommendations” that shows the top five recommendations for each of your positions and industries. This makes it easy to find people who are familiar with what you do, which is great if they know someone else who might need the same skill set as well!

Take a skills assessment.

If you’re not sure what skills or experience is most important to employers, take a skills assessment. This will help identify your strengths and weaknesses so that you can build a profile on LinkedIn that highlights the ones that are most relevant to employers.



If you’re looking to use LinkedIn, it’s important that you understand how the site works and what kind of information is important when you post it. You should also know that LinkedIn has many features that allow users to interact with other people on its platform. This means you can get help with your resume or learn about new job openings before they become available!


Explore our opportunities!